From the brand
We want the best for our pets — that’s a given.
Every single one of us at TrueBlue is devoted to creating the best products to make your best friends as happy and healthy as they can be.
That’s why we teamed up with vet experts at a leading university to identify key pet issues, and to carefully select the best botanical ingredients for products that are both safe and effective.
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Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 2 x 8.75 inches; 12 ounces
Item model number : 400
Material Feature : Biodegradable Warning
Date First Available : November 6, 2008
Manufacturer : TrueBlue
ASIN : B001KN3MXI
Country of Origin : USA
TEARLESS, CONDITIONING FORMULA: Pamper your pup or canine companion with this aromatic conditioning dog cream rinse that moisturizes and nourishes your pet’s coat and skin with a tearless formula. This will leave your dog’s coat beautifully soft and smelling delicious.
ALL-NATURAL BOTANICAL INGREDIENTS: We use Avocado to replenish essential nutrients in the skin and coat and aloe to naturally moisturize. The product is free from detergents, alcohol, parabens and phosphates.
PREMIUM GROOMING SOLUTION: Whether you groom puppies and dogs professionally or in your own home, you’ll want to pamper each poop with this TrueBlue Aloe & Avocado Moisture-Rich Conditioning Dog Crème developed by veterinarians and expert botanists.
THE BEST PET HEALTH AND BEAUTY PRODUCTS: All products from TrueBlue combine the best of Nature & Science. We worked with University Vet Experts to pick the safest and most effective botanical ingredients and to create formulas that really work.
CRUELTY-FREE AND MADE IN THE USA
Danielle Wallace –
Sooooo good!
Highly recommend! This is soooo nice. Left my short hair dachshund super soft and actually fluffy. He had a flare up of dry skin and was supper itchy and flackery. I washed him with another dog brand shampoo 4 times, and for the night he was okay. The next morning I noticed he was still itchy and had a little bit of flakes. This I went searching for a dog shampoo that was not harsh but that would really help. I don’t know how I found this one but PRAISE YAH. This is so good. I instantly say that his fur felt so soft more than any other shampoo he has ever used. And he smelt fresh and clean.
Nalgon –
LIFE SAVER FOR MY PUPPYS DRY FLAKEY SKIN!!!!
OMG! I got a puppy and he unfortunately had crazy flakey dry skin and was driving me crazy and him as well. I bought 2 shampoos and didn’t work. I then saw this one and the reviews sold me and I bought it. I’ve used it’s twice in the past two weeks already and holy cow he doesn’t have dry flakey skin no more!!!! He scratches himself occasionally but nothing compared to when he was dry and flakey. Honestly it’s worth the money easy to use as the puppy shampoo is tear free and smells freakin amazing!!!! It doesn’t leave the dog smell. Mine has short hair so I don’t worry about tangles. I also use a leave in conditioner from another brand that I truly believe has helped with his dry skin as there is literally no more flakiness. this will be my go to shampoo!!
Chris and Sarah –
Worth it for long hair GSD
This shampoo is gentle but effective on our long hair GSD whose fluffy puppy fur is a magnet for everything. It did not make him itchy, his fur is so soft after a bath, and it has a light sweet scent that lingers in his fur for a week. It lathers and rinses out well, and he has no dandruff. We tried some other dog shampoos as well as diluted Castile soap, but this was by far the best.
Tania P. –
Puppy loves it! Mild soap!!
Love this product. Have been using about a year now. My pup is not allergic to it, very mild soap. He smells very clean after and no residue left behind after I bathe him with this soap. He smells good for at least 3 weeks and I like that it has no toxins. I also wash his little face with it and rinse quickly and it does sting my dogs eyes. This is a great product you must purchase for your furry pup/dogs. I will continue to purchase this product for my Luca.
Gisela b. –
Nice shampoo
Smells good, produces nice shineHard to get product out thru small hole in dispenser
lindsey thomas –
smells so good!
My dog has sensitive skin and this product is great! organic and her fur is soft for days! A little goes a long ways! Cheaper to buy here on amazon then pet stores!
Amzn Buyer –
Great smell
Puppy smell can be nice but not so much after getting dirty and running around in heat. This smells really nice, not fake smells like in other dog shampoos that just try to cover the smells. Like that is gentle. Suds are not overwhelming. Per ounce it can seem on pricier side, but worth it.
Suzanna –
Pure & Sure Puppy Shampoo – Still using it 1+ years later
I brought my puppy home in early 2019 and ordered the Pure & Sure puppy shampoo because she’s a German shepherd and they often have sensitive skin. She was 15 pounds of fluff and the shampoo was perfect. Now she’s almost two years old and 70 pounds and I am still ordering this puppy shampoo! Here’s why. This shampoo has never irritated her skin. She is a “mountain/forest” dog and spends her days in mud, sap, organic debris, you name it. And she is an all-white shepherd. Because of skin sensitivity, it’s usually recommended bathing only once every few months, but because of her lifestyle, I bathe her every week. And again she’s never reacted to this shampoo. Here’s the other amazing thing. I’ve read through the ingredients and I can’t figure out how it works so well, but this shampoo actually washes out the sap from her fur. Where we live, the dirt is that deep rust/red color…so within a day or two after her bath, she’s starting to match the dirt. I bought whitening shampoo, wondering how that would work on her, but the Pure & Sure puppy shampoo actually leaves her whiter than the whitening shampoo! Crazy, right? So even though she’s huge now and I go through the puppy shampoo bottles super fast, this is the only the shampoo I use for my full-grown white GSD. This stuff has my highest recommendation.
C –
Works well and live the light scent. Slightly overpriced hence 4 stars
Verified Buyer –
Easy to lather up, rinses out relatively well, smells gentle.
LegallyBrunette –
This is a great product if you wash your (short hair breed) dog often just to get rid of the dog smell. It’s not the best product for getting rid of the dirt after those messy muddy days at the dog park though because it doesn’t lather too well. For this very reason, it won’t work well for dogs with longer coat, unless you use a substantial amount of shampoo.If you are looking for a mild shampoo I recommend it because:- It contains less aversive ingredients so it would work well for the itchy fur babies as it won’t over clean them and strip off all their natural oils.- Your pup will come out the shower smelling fresh, even though the shampoo doesn’t have chemical fragrance added to it.- It will give your pup’s coat a great shine; which is impressive considering how little it foams- leaves no residueIf you are looking for a good foamy shampoo I suggest Burt’s Bees oatmeal shampoo also sold on Amazon https://www.amazon.ca/dp/B00DTEV54Y/ref=dp_cerb_1Hope this was helpful 🙂
Gaia –
I wasn’t sent milk and honey as expected but overall good product and my puppy still smells great afterward using the green tea one after she dries off.